Tatar Art Projects is developing an exciting art program featuring all Toronto artists for the highly anticipated new Broadview Hotel, a new cultural anchor in Toronto’s east end.
Beyond the typical guest rooms and public areas, TAP was tasked with finding an artist to assist in the creation of an integrated piece of art to enhance the lobby of the hotel and the guest experience.
“We assist designers and architects to activate a space through art,” says Darren Alexander, President TAP. “Our experience enables us to engage an artist capable of realizing the design team’s vision. We then facilitate the process by acting as the project manager from ideation to installation.”
The design vision was to utilize the original steel fire-escapes, reclaimed during demolition, to create visual impact in the hotel’s lobby; another clever nod to the building’s history and a unique activation of the space.
Rob Baytor, a Toronto-based multi-disciplinary artist experienced in designing and fabricating large-scale installations, was awarded the commission to design and create this artful installation.
“Old spaces compete with progress,” comments Baytor. “Repurposing materials in design and fabrication is a very challenging process but the result will be incredible. The corroded quality of the aged steel in the feature wall brings the hotel’s past into its future. ”
The new Broadview Hotel is scheduled to open early summer when Rob’s work will be unveiled. For many guests and visitors of the hotel, this installation will be their first impression and set the tone for their stay.
About Tatar Art Projects
Tatar Art Project is a global art consultancy partnering with designers, developers and corporations to deliver highly curated art programs in the hospitality, corporate and public sectors.